The Protect The Seller Circle™ is a community of agents who put the client first: transparent, self-accountable, and in it for the people they serve, choosing to change this industry from the inside out. Sign the values you already live by, and stand with the ones who mean it.
Broker-agnostic. Free forever. The only thing we ask is that you mean it.
Powered by Truth in Real Estate®
For years I asked my own industry one question: who is protecting the seller? Nobody had an answer. Agents have tried to change this from the inside, but there is too much money in the way.
It changes from the ground up instead, one great agent at a time. Agents who are transparent and authentic, who protect their sellers, who tell the truth, who put their client's profit ahead of their own paycheck, and who would never win a listing with a price they know is too high, but who have never had a way to prove it.
If that is you, this is your invitation. Go out there and scream from the rooftops who you are.
Kati Spaniak, Founder of Truth in Real Estate®
Nothing in this industry holds an agent to a real standard: transparency, self-accountability, and putting the consumer first. Every designation can be bought, and the matching services are pay-to-play, so sellers get the agent who paid the most for the lead, not the one who serves them best. Even an agent's stats can be manipulated, so the numbers rarely tell the truth.
We are changing that, and we are not just talking about it. We are building the standard this industry never had: a written commitment to put the client first, reviewed by a real person, and a community of agents willing to put their name to it.
You do the right thing year after year, but a seller cannot see it. Anyone can polish their numbers and stage their stats, so the agent who cuts corners looks exactly like you, or wins the listing.
In medicine, the first principle is do no harm. In real estate, you are taught how to win the listing and close the deal. Protecting the person you serve ends up further down the list.
No community, no banner, no group of like-minded agents. The good agents are out there alone, with nowhere to even find each other.
The coaching and membership programs teach you to generate leads and close more deals, never how to put the consumer first.
Every designation, certification, and matching service can be bought. Paying your way in proves nothing about how an agent treats the person they serve.
They walk in already distrusting every agent, even the great ones, because of the ones who put themselves first.
One of the biggest reasons agents join has nothing to do with any single listing. It is the future of the work itself. Portals, iBuyers, discounters, and Wall Street buyers are all circling the same money, and they swing the same weapon: the idea that agents are bad. They use the industry's own lack of trust to pry you out of the deal.
The only real defense is to earn that trust back out loud. Not by paying lobbyists, but by putting your name on a public standard of putting the client first. An industry that earns trust keeps its business, and the agents who put their names to it are the ones sellers will still be choosing.
Join the Circle and you commit, in writing, to these. A real person makes sure you mean it.
I will always tell my clients the truth.
I will put my clients' profit before my own paycheck.
I will never buy a listing with a price I know is too high.
I will be completely transparent about all the fees and charges in the contract, up front.
I will name every conflict of interest before my clients have to ask.
I will consult with my clients and never pressure them.
I will never leave my clients in the dark and will always tell them when they can reach me.
I will protect my clients at every step, even if it means losing their business.
I will be self-accountable to do what's right for my clients even when no one is watching.
I will not embellish my experience or the number of transactions I've sold. I will always tell the truth.
Sign these, mean them, and carry the badge that proves it.
One mark that tells a seller you put your promises in writing and had them reviewed by a real person. It is about the kind of agent you are, not how many homes you have sold.
And once you carry it, the badge works for you. Use the Protect The Seller Circle™ badge and your certificate everywhere you compete for business: your website, your email signature, your social media, and your listing presentations. In a room full of agents who all say “trust me,” it is the one thing you can actually show, and as more sellers learn to look for it, it answers their biggest question before you say a word.
No fees for agents, ever. Every other credential in real estate charges the agent to get in. This one never will.
A real person reviews every application before an agent is in the Circle. We describe exactly what is true, and we never rubber-stamp.
There is no sales quota to earn it. A brand-new agent and a 500-home veteran carry the same badge, because it is a promise, not a scoreboard.
Reaffirmed in writing every year. If an agent will not give straight answers, it can be reported and taken away.
Agree, in writing, to the things every seller deserves. If you already live them, this takes minutes.
We actually check. No fees, no sales quotas. We are looking at the kind of agent you are, not your scoreboard.
Get your Circle badge to download, reaffirmed every year, and bring it to every listing table.
Broker-agnostic. Free forever. The only thing we ask is that you mean it.
You join because you already live these values, and because you belong with the agents who do too. It is where the great ones find each other and put their name to the standard this industry never had.
You help change the industry from the inside out, instead of waiting for someone else to fix it.
A community of like-minded agents who share one standard: transparent, self-accountable, client-first. Standing together, closer to a fraternity than a directory.
You put your values on the record and are held to them, alongside others, instead of carrying it alone.
Every agent who joins makes doing right by the client a little more expected, and a little less rare.
You are not buying anything. You are joining something. Every other credential in real estate charges the agent to get in, and that is exactly what makes them worthless. If anyone with a credit card can be certified, the word means nothing.
No, and this matters to us as much as it does to you. Those are pay-to-play. The Circle is something you are accountable to: you sign a written commitment, a real person reviews it, you reaffirm it every year, and it can be revoked.
Truth in Real Estate® also runs a referral business, and our goal is to refer only to agents in the Circle. You are under no obligation, and there is a place to opt out entirely. If you do accept referrals, it is a straight fee off that one deal, and nothing else. No membership fees, no monthly charges, no splits on your own business. We refer how agents have always done it, and there's no catch. Really.
They already care. I hear it in almost every interaction I have with sellers, and I see it across a channel with millions of views. Growing that awareness is the whole job of the movement.
No. The Commitment is about honesty, transparency, and self-accountability, not about how you price, what you charge, or how you operate. That part is yours, and we will never tell you what to do with it.
We are a self-reporting group, built on agents holding themselves accountable. If something ever comes up, we will talk with you first to understand what happened, then work to a resolution with you.
You get to be part of changing an industry you care about, and a community of agents who share your values. The listing-table badge and the referrals are a bonus on top of that, not the reason to join.
See how Protect the Seller helps homeowners get honest guidance and connect with an agent who is committed to protecting them.
Joining the Circle is free and takes one honest application. If you have been doing this right all along, this is your moment to prove it.
This is not a hunch. Truth in Real Estate® has spent years talking to home sellers every single day, through a channel and community built entirely for them, and by referring billions of dollars in home sales. We hear the same thing over and over: finally, an agent I can actually trust.
As Truth in Real Estate® brings the Circle to this audience, these sellers will walk into their listing appointments asking for a Circle agent. Join the Circle, and you become who they are looking for.
Tell us where to send them and the download unlocks right here.
Your list of Ten Questions is ready. Print it and bring it to your first meeting.
Download the questionsTell us about your business. A real person reviews every registration. No fees, ever.
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We'll reach out to your agent and invite them to join the Circle. Sellers like you are how this industry changes.
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